E-COMMERCE AND PRODUCT COPY
Crafted luxury e-commerce size and fit and product description copy for Net-A-Porter and Mr. Porter. Combined editorial sophistication with precise technical detail, ensuring accuracy in tone, style, and fit. Partnered with merchandising teams to refine descriptions, improving accuracy and reducing return rates while keeping copy competitive through continuous research of global fashion players.
FULL WEBSITE COPYWRITING & EDITING
BODYSIM
BODYSIM — Full Website Copywriting
Developed comprehensive copy for BODYSIM.COM, a fitness technology app powered by digital twin modeling. Responsible for refining brand messaging and crafting clear, engaging content across the website to communicate the platform’s innovation and personalization. Delivered message refinements, brand messaging guidelines, and feature descriptions that positioned BODYSIM as a premium, science-backed solution for long-term fitness results.
THE DRINKERY
The Drinkery — Website Copyediting
Reviewed and refined all website copy for The Drinkery, a premium beverage destination. Focused on ensuring clarity, consistency, and a polished brand voice throughout the site. Delivered precise edits to elevate readability, align tone with the brand’s positioning, and create a cohesive user experience across product descriptions, landing pages, and calls-to-action.
PERFECTDRAFT
PerfectDraft US— Website Copywriting
Led ongoing copy development for the PerfectDraft U.S. website, crafting launch messaging and updating copy with each new campaign. Produced clear, persuasive content that highlighted seasonal promotions, product exclusives, and brand partnerships, ensuring consistency across campaigns while keeping the site fresh and relevant. Positioned PerfectDraft as a premium, bar-quality at-home beer experience through targeted updates to headlines, promotional pages, and customer-facing product descriptions.
HAPPY ROBOTS
Happy Robots — Website Copywriting & Tone of Voice Development
Developed the brand’s tone of voice for Happy Robots, shaping messaging to reflect the company’s philosophy of human–AI co-collaboration. Crafted and refined website copy across key pages, ensuring clarity, consistency, and accessibility for a tech-savvy but non-technical audience. Leveraged AI prompts as part of the writing and editing process, aligning copy with Happy Robots’ mission of blending human creativity with AI precision. Delivered a polished, adaptive website voice that balances professionalism, wit, and approachability.
AD COPY
BRAND TONE AND VOICE
BODYSIM
BODYSIM — Brand Messaging & Tone of Voice
Completed a full brand tone and voice guide, key messaging framework, and supporting materials to establish BODYSIM’s positioning as a premium, science-backed fitness technology brand. These deliverables shaped both internal communications and external campaigns. While the documents themselves remain confidential, a public press release reflects how this messaging was applied in practice.
HAPPY ROBOTS
Happy Robots — Tone of Voice Development & Website Copywriting
Created a comprehensive tone and voice guide for Happy Robots, an AI agency built on the principle of human–AI collaboration. Developed frameworks that balance professionalism, wit, and accessibility, ensuring the brand’s hybrid human/AI identity is communicated with clarity and personality. This tone and voice is fully reflected in the copy across HappyRobots.com, where the team and I used AI prompting techniques to write and refine the website copy, which exemplifies the core principles of the tone and voice guide.
ORGANIC SOCIAL COPY
Full Social Media Management & Creative Direction
Curating social experiences with a luxury mindset — thoughtful storytelling, refined visuals, and campaign strategy that leaves lasting impressions.
OUR CELLAR
CASA RICA TEQUILA
BODYSIM
SUITE101
Our Cellar: Managed the social media presence for Our Cellar by Moët Hennessy from its inception through 2023, growing the page organically from zero to over 10,000 followers within two years. Maintained a luxurious and aspirational aesthetic that aligned with the brand’s image, contributing to a 186% year-over-year increase in engagement. Through strategic content planning, community engagement, and innovative campaigns, significantly boosted brand visibility and strengthened consumer connections.
Casa Rica Tequila: Led social media development for Casa Rica Tequila from 2021-2023, crafting a premium digital presence that reflected the brand’s heritage and artisanal quality. Was responsible for monthly creative social shoots. Designed and executed campaigns that highlighted the tequila’s craftsmanship and lifestyle appeal, engaging both established tequila enthusiasts and new audiences. By curating elevated content and driving authentic community interaction, reinforced the brand’s positioning in the luxury spirits space and expanded awareness in key markets.
BODYSIM: Designed the launch billboard creative for BODYSIM, a next-generation fitness technology platform, introducing the brand to market with a bold and innovative presence. Created messaging that highlighted the platform’s unique personalization capabilities and positioned it as a disruptive force within the fitness and wellness industry. The campaign set the tone for BODYSIM’s entry into the market, reinforcing its identity as both cutting-edge and aspirational.
SUITE101 MARKETING: Led the social media strategy for Suite101 Marketing Agency from its inception, building the brand’s online presence and targeting a specific audience in the beauty service provider space while maintaining a luxurious and elevated brand image. Focused on effectively communicating the agency’s distinctive 90-day marketing strategy, Through consistent branding, strategic content, and targeted engagement, successfully differentiated Suite101 from competitors and fostered a strong, loyal following within the beauty industry.
Influencer Coordination
Strategy & Execution
Support brands in refining positioning, strengthening messaging, and building strategies that connect authentically with their audiences. Advisory work spans brand audits, messaging frameworks, and campaign analysis, with a focus on helping brands differentiate in competitive markets.
AI-powered solutions that merge creativity with efficiency
Work includes building advanced prompt frameworks, developing automated workflows for startups, and teaching enterprises how to apply AI strategically. By blending technical execution with brand storytelling, these projects demonstrate how innovation can scale content creation, strengthen campaigns, and unlock new business opportunities.
Proprietary Tools
Find A FitTM
A proprietary AI-coded tool that delivers personalized sizing recommendations based on aggregated customer feedback and fit experiences. Currently being tested in beta with industry professionals and avid shoppers. Designed to reduce returns and improve shopper confidence, the platform provides tailored insights for online fashion consumers.
Key Benefits:
Verified Inputs → Recommendations built on genuine customer feedback.
AI-Enhanced Insights → Advanced analysis of sizing patterns across products and brands.
Real-Time Learning → Updates as new reviews and fit data are added.
Read the full announcement here.
Automated Campaigns
Designed and deployed AI-powered campaign flows that integrate copywriting, personalization, and CRM automation. These systems streamline outreach by generating tailored messaging, sending campaigns on schedule, logging results in real time, and triggering follow-ups when needed. The result is a scalable, performance-driven approach that reduces manual effort while improving targeting and engagement outcomes.
AI-Powered Influencer Discovery & Outreach Flow
An automated system designed to streamline influencer campaigns, from discovery through follow-up.
Data Input → Upload influencer datasets (handles, criteria)
Filtering → Apply brand-specific criteria (location, category, engagement)
Outreach Output → Generate contact-ready list with campaign tracker
Email Creation → Draft personalized outreach emails
Automated Outreach → Launch initial sends and monitor responses
Sheets Updater → Sync results to campaign tracker for visibility
Follow-Up → Trigger secondary outreach sequences when needed
AI-Powered B2B Cold Email Outreach Flow
A scalable workflow for personalized, account-based B2B communication.
Data Input → Import prospect list or test data
Research & Enrichment → AI surfaces insights and personalization hooks
Segmentation → Group prospects by industry, relevance, and engagement
Personalization → Generate account-specific email drafts
Automated Send → Launch cold outreach sequence
Follow-Up Cadence → Schedule automated secondary touches
Campaign Tracker → Auto-log results into Sheets/CRM for optimization
AI-Assisted Brand Foundation Builder
A structured intake workflow designed to transform fragmented business knowledge into reusable AI-ready brand systems.
- Guided Intake → Capture positioning, audience, offers, tone, and messaging priorities
- Knowledge Structuring → Organize inputs into standardized strategic frameworks
- Voice Definition → Establish approved tone, positioning, and communication rules
- GPT Preparation → Convert business inputs into reusable AI knowledge systems
- Output Generation → Produce structured brand foundation documents for ongoing marketing use
AI-Assisted Lead Capture & DM Automation Workflow
A conversational automation system designed to streamline inbound engagement, lead capture, and service routing.
- Trigger Logic → Deploy keyword and comment-based automations
- Conversational Routing → Guide users through intent-based pathways
- Lead Capture → Collect customer information through automated flows
- CRM Integration → Sync captured leads into marketing platforms
- Nurture Sequencing → Trigger follow-up messaging and onboarding workflows
- Conversion Optimization → Reduce manual response handling while improving response speed
Happy Robots
Lead Prompt Engineer & AI Education Specialist: designed advanced prompt frameworks, created AI-assisted workflows, and lead modules on prompt design and meta-prompting.
Authored The Happy Robots Weekly Newsletter, an executive-facing publication distilling AI trends into actionable insights for enterprises.