Find A Fit Beta Launch
Welcome to the beta launch of Find A Fit! The tool that helps you search the web, analyze conversations, and decide what size to purchase for any most ready-to-wear or footwear styles. No precise body measurements or blind trust required.
The idea for this tool came out of eight years of day-to-day tasks as a size and fit copywriter at a luxury e-retail studio. Days spent recording fit notes and nuances, often with 10 minutes (or less) to accurately determine how something fit on a model and upload that direction to the site. Plus, assisting the editorial team with ensuring each piece would fit the model before it even arrived on set.
Then came the aftermath: a VIP customer disagreeing with the fit advice provided (or better yet, the CEO herself), and return reports showing that 50 people felt an item ran small while 50 people felt the same item ran large. Suddenly, I found myself running around the office trying to get anyone who fit an IT 40 to try on a Tabi, while still being expected to land on a single fit line, despite dozens of nuanced notes and a manual Excel tracker of return analyses that rarely aligned.
During those times, I wished I had a tool not only for myself, but for the teams I worked with, that let us:
- see what conversations were already being had about a piece, and
- see what customers were saying outside of a return form, so we could improve the copy and online shopping experience (and reduce returns along the way).
Although the beta product you see today may not be perfect yet, it has come a long way from trying to create and track fit notes manually in Excel to experimenting with a self-built Google script complete with an LLM in the background that often hallucinated. I’ve made major progress already with this tool, and now I’m bringing it to beta because with your help, it’ll only get better.
Now, if I were you, I’d have a few questions. So I’ll try to guess what they are and answer them ahead of time:
What does beta mean?
Beta is the phase right before a product is officially launched. This means you have exclusive access to the Find A Fit tool for free, with the caveat that everything might not be running perfectly yet. For Find A Fit specifically, beta means you have access to trial the app before launch to help pressure test the sizing advice, brands that are featured, bugs, and to assist in mentioning features that you’d like to see on later versions of the tool. Please email [email protected] for the code to access.
What should I expect during beta?
You may see occasional bugs, slower searches, or brands that aren’t fully covered yet. Beta is where the tool gets sharper, your feedback directly shapes future versions.
How do I use Find A Fit?
Search a product, review the fit insight pulled from multiple sources, and use the recommendation as a shortcut to a more informed size decision. If you’re between sizes, the tool is especially helpful for spotting patterns and checking the confidence rating behind the recommendation. Other features include History, where you can see what you’ve searched and add purchase feedback to keep track for yourself (and help other Find A Fit users if you opt in), plus Pro, where you can save client details if you’re searching on behalf of your business.
What sources does Find A Fit pull from?
Find A Fit pulls fit feedback from both Find A Fit reviewers and public sources, including a mix of customer reviews, retailer fit notes, and broader online conversations. This can include brand sites, major retailers, and other public platforms where people share real fit experiences.
What if I don’t see a brand, product, or exact style listed?
Brand coverage is expanding throughout beta. If you don’t see the brand or product you want to search, submit a request using the form on the site (or email [email protected]) and I’ll add it to the queue. Please note: if a brand or style is new, there may be limited fit feedback available, and the tool may return fewer insights until more reviews and conversation exist.
What if reviews contradict each other?
That’s common because fit is personal. Find A Fit is designed to surface the range of feedback and highlight repeat themes, so you can make a more informed decision based on patterns, not just one opinion.
Does Find A Fit work for in-between sizes, wide feet, or fit preferences?
Yes. Fit isn’t only measurements, it’s also preference and proportions. Find A Fit is especially useful for edge cases like wide feet, long torsos, narrow shoulders, and anyone who routinely sits between sizes.
Is the sizing recommendation guaranteed?
No. Fit is very subjective and can vary based on body type, styling preferences, fabric, stretch, and how a piece is intended to wear. Find A Fit is meant to support decision-making with more context and insight, not replace trying things on when needed.
How do I share feedback or request a feature?
You can send feedback through the form on this site, or email [email protected]. If you share what you do (styling, retail, writing, shopping) and what you were trying to accomplish, it helps me prioritize improvements faster.
What makes this product different from the fit finders I can use on a brand or e-retail site?
This product focuses on conversation: what people are genuinely saying about fit, how it wears in real life, and the opinions that show up in reviews, forums, blogs, and social platforms.
It also considers what advice the brand gives, and what guidance other retailers provide.
With a fit finder tool on an e-commerce site, you’re typically inputting your measurements, and the tool compares them against item measurements and the reviews available on that specific site. The issue is: what if the product is new to that retailer? What if there are no reviews yet? What if the item measurements are inaccurate?
If other fit tools work well for you, that’s great—I’m a big believer in “if it isn’t broken, don’t fix it.” But if you want to see what people are really saying across multiple sources, you may enjoy Find A Fit more.
What does this product do that a search engine or ChatGPT itself can’t do?
If there is one thing I can guarantee, it’s that Find A Fit is built to save you time sifting through search results and jumping between tabs. It’s designed to pull relevant fit feedback into one place so you can get to the insights faster.
As for LLMs like ChatGPT: for various reasons, not all site information is publicly available to those tools. And even as a very advanced AI tool user, I’ve seen how easily an LLM can confidently generate an answer that sounds right (without being right.)
Who is this tool for?
This tool is tailored to industry professionals, with open access for anyone who wants to trial it and find value in it.
Why do industry professionals benefit more from using this tool?
Simply put: there’s less time to get it wrong.
Stylists need sizes pulled quickly for shoots. Personal shoppers need accuracy for client orders. Writers have deadlines. At a major e-retailer, part of my job was ensuring models were in the correct size, whether it was a continuity style or a brand-new piece, and it became costly when something didn’t work.
That said, Find A Fit is absolutely open to anyone who wants to find their best size. It’s built with professionals in mind, but anyone can benefit from the insight inside.
I ordered a size using this tool and it was wrong. What should I do?
First, I’m sorry if the advice led you astray. Second, thank you for sharing it—fit feedback is exactly what helps Find A Fit get sharper over time. Please send the product link, the size you ordered, and what felt off (too tight, too loose, length, width, etc.) to [email protected], and I’ll use it to improve future recommendations.
I am a retailer, can I integrate this tool into my site?
Please contact me for more information on this: [email protected]
I have my own private brand/label. Can I have my information on your site for people to easily search and shop for?
Absolutely! Please reach out to inquire about both the best way to record sizing for your brand/label and partnerships: [email protected]
Why would I use this product over another fit app?
Many of the fit apps already available do great things, like recording measurements and matching them to item dimensions. But in ready-to-wear, measurements don’t always tell the full story. A structured piece with no stretch can feel entirely different than a similar silhouette with stretch. The nuances are vast, which is why I always found it valuable to listen to real-world fit feedback, not only what the numbers say.
Will you be charging for this service post-beta?
Beta access is free for now. Pricing will be introduced at launch, with advance notice for early users. Rest assured: this is not intended to be another monthly subscription model for most tiers.
Will my data be stored?
If you consent to beta, your search history while using the site will be stored.
Can I delete my data?
If you’d like your beta search history removed, email [email protected] and I’ll take care of it.
Is this tool brand-sponsored or paid placement?
At this time, there are no brand-sponsored or paid placements on the Find A Fit tool.
If I share feedback or ideas, who owns them?
By submitting feedback, you agree it can be used to improve Find A Fit without compensation or ownership rights.
Find A Fit provides sizing guidance for informational purposes and is not a guarantee of fit.
